It’s a simple idea – understanding how people use your store and catering to them will boost sales. What percentage of people abandon their carts? How many folks leave during the checkout process? What are the most popular products that we should feature on the homepage?
Analytics tools like Google Analytics and KISSmetrics can help you answer all of these questions, and optimize your site to close more sales.
When you’re ready to get more visitors, email and advertising tools like Bronto and Facebook Audiences can help you send personalized communications, drive traffic, and analyze the effectiveness of your campaigns.